Pop-ups

Pop-ups are interactive overlays that appear in the desktop environment of your app and never during gameplay. These modals are carefully timed and triggered to ensure they don't disrupt the user experience. Pop-ups serve a range purposes such as highlighting time-sensitive promotions, delivering system notifications, encouraging user actions (e.g. claiming rewards or updating settings), or onboarding users with feature walkthroughs. Well designed pop-ups are visually appealing, clearly worded, and easy to dismiss, or act upon. In the sections below you can find Overwolf's best practices for implementation, and recommendations on how they can be leveraged within Overwolf apps as a powerful ad unit.

Benefits of pop-ups

• High visibility—they appear directly on-screen, ensuring users see important messages.
• User engagement—can drive interactions, clicks, and conversions when used correctly.
• Versatile applications—are useful for updates, promotions and notification.
• Monetization opportunity—can be leveraged as a high-performing ad unit with Overwolf.

Best practices for using pop-ups in Overwolf apps

• Timing is key—avoid showing Pop-ups too frequently, as excessive interruptions can frustrate users and lead to a negative experience.
• Clear close option—always provide an easy-to-find close button.
• Background dimming—use a subtle background overlay to focus attention on the Pop-up without overwhelming the screen.
• Concise messaging—keep messages short and relevant to maintain engagement.
• Desktop-only implementation—ensure pop-ups are triggered only on the desktop and never while the user is actively playing a game.

Monetization

Pop-ups can also serve as an effective advertising tool for in-app promotions and marketing campaigns given their high visibility and engagement rates. Developers can integrate Pop-ups as part of their monetization strategy, using Overwolf’s ad platform to optimize ad performance. For more information, see In stream ads and Performance ads.