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Product Guidelines for Overwolf Apps

This article provides a summary of the standards and best practices required to build a successful app on Overwolf. From the initial installation flow to long-term performance tracking, these guidelines ensure your product remains compliant while delivering a high-quality experience for players.

Explore Product Guidelines

  • User Onboarding Experience—requirements for first-time user flows, installations, and initial feature discovery.
  • App Screens and Behavior—standards for window management, overlay transitions, and how your app interacts with the game environment.
  • App Identity and Compliance—essential rules regarding branding, legal requirements, and technical compliance for app approval.
  • Informing Users—guidelines on communication, notifications, and ensuring users understand your app's value and data usage.
  • User Engagement—strategies and tools to drive long-term retention and meaningful interaction within your app.
  • Analytics and Performance—best practices for monitoring app stability, resource usage, and key growth metrics.