Grow your app

Overwolf provides a range of tools and programs to help you grow your app's audience. This section covers marketing, promotion, and engagement strategies available to app creators on the Overwolf platform.

Article	Description
Long-term marketing promotion	Overwolf's long-term promotion program for apps with strong retention. Includes dedicated creative production and paid boosts via PPC channels or influencer marketing.
App recommendations	How Overwolf promotes your app through the App Store Carousel and Content Recommendation Notifications (CRN), which surface your app to relevant users already on the platform.
Marketing asset requirements	The design assets Overwolf needs from you to produce landing pages and marketing materials that match your app's brand.
Marketing communication guidelines	How to communicate your app's value clearly to users, including correct use of the "Get it on Overwolf" badge and maintaining a consistent brand message across channels.
Creating an app download link with referral ID	How to generate custom download links with referral IDs to track installs by channel and support user referral programs.
Adding subscriptions to your app	How to add subscription plans to your app, covering subscriber benefits such as ad-free experience, premium perks, and status recognition.