Display Ads Estimated Metrics

Legacy endpoint

This endpoint is part of the legacy Revenue APIs, which retire on December 1, 2026, the same date as the legacy Revenue Statistics dashboard. Use the Revenue APIs instead.

The data presented in this dashboard is based on estimations and may not reflect precise values. Please be aware that for window-level data, opportunities and fill rate metrics are not available.

Request

Method: GET
Endpoint: {{base_url}}/revenue/display-ads-estimated-metrics

Query parameters

Name

Type

Description

app_idRequired

string

The app ID you want to query.

days_backRequired

string

The timeframe for which the statistics are fetched.

Allowed values: Last 30 Days, Last 90 Days, Last 180 Days, Last 365 Days

ad_sizeRequired

string

The size of the ad you want to query. Use All Sizes for all the ad sizes.

country_nameRequired

string

Name of a specific country. Use All Countries for the entire world. Country names must start with a capital letter. Spaces are allowed (e.g. United States).

window_nameRequired

string

Query by window name in the application. Use All Windows to retrieve all the windows.

Additional parameters

Name

Type

Description

Authorization

header

N/A

Response

200

Display Ads Estimated Metrics

Field	Type
`rows.sum_daily_display_net_revenue`	number
`rows.fill_rate`	number
`rows.sum_opportunities`	integer
`rows.net_cpm`	number
`rows.updated_at`	string
`rows.sum_impressions`	integer
`rows.ad_size`	string
`rows.revenue_date`	string
`rows.country_name`	string
`rows.window_name`	string
`columns.friendly_name`	string
`columns.type`	string
`columns.name`	string

Request

{{base_url}}/revenue/display-ads-estimated-metrics?app_id=%7B%7Bapp_id%7D%7D&days_back=Last%2030%20Days&ad_size=All%20Sizes&country_name=All%20Countries&window_name=All%20Windows

Response

{
  "rows": [
    {
      "sum_daily_display_net_revenue": "number",
      "fill_rate": "number",
      "sum_opportunities": "integer",
      "net_cpm": "number",
      "updated_at": "string",
      "sum_impressions": "integer",
      "ad_size": "string",
      "revenue_date": "date",
      "country_name": "string",
      "window_name": "string"
    }
  ],
  "columns": [
    {
      "friendly_name": "string",
      "type": "string",
      "name": "string"
    }
  ]
}