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Revenue Statistics

The Revenue statistics page detailed revenue data about your app. The page contains the following widgets:

  • Daily ads revenue (Gross & net)—displays the Gross vs net revenue for ads in your app. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Month to date revenue (Net)—the total Ads (Video & Display) Revenue (Net) earned this month (up to yesterday) vs. the same time frame last month vs. the same time frame from the previous year.
  • Video ads - General metrics—shows the opportunity (Chance to show an ad) and impressions (Ads displayed). Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file. Use the Window name (default all windows) dropdown to filter the table for specific app windows.
  • Video ads revenue (net)—shows the video ads revenue (Net) earned per window per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file. Use the Window name (default all windows) dropdown to filter the table for specific app windows.
  • Display ads - General metrics—shows the opportunity (Chance to show an ad) and impressions (Ads displayed). Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Display ads - Revenue (Net)—shows display ads Revenue (Net) earned per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Video ads - Completion rate per window—shows the video ads completion rate per window per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Video ads - Detailed metrics—detailed metrics for video ads. Use the download button to download a CSV file. Use the dropdowns to filter the table based on:
    • 30, 90, or 180 days.
    • Size of ad.
    • Country.
    • Named windows (default All windows).
  • Display ads - Detailed metrics—detailed metrics for display ads. Use the download button to download a CSV file. Use the dropdowns to filter the table based on:
    • 30, 90, or 180 days.
    • Size of ad.
    • Country.
    • Named windows (default All windows).
  • All ads metrics—show detailed metrics for all ads. Use the download button to download a CSV file. Use the page indicator in the table footer to view more entries. The table contains the following columns:
    • Month (date).
    • Video gross revenue.
    • Display gross revenue.
    • Total gross revenue.
    • Video net revenue.
    • Display net revenue.
    • Total net revenue.
    • Adjustments.
  • Video ads metrics—shows detailed video ad metrics for the previous month (30 rolling days). Use the download button to download a CSV file. Use the page indicator in the table footer to view more entries. The table contains the following columns:
    • Month (date).
    • Opportunity.
    • Impressions.
    • Fill.
    • Video gross revenue.
    • Video net revenue.
    • Net CPM (ost per mille—the cost an advertiser pays for 1,000 unique views of their ad).
  • Display ads metrics—shows detailed display ad metrics for the previous month (30 rolling days). Use the download button to download a CSV file. Use the page indicator in the table footer to view more entries. The table contains the following columns:
    • Month (date).
    • Opportunity.
    • Impressions.
    • Fill.
    • Display gross revenue.
    • Display net revenue.
    • Net CPM (ost per mille—the cost an advertiser pays for 1,000 unique views of their ad).
  • Average ads container open time—shows the average open time for an ad container, per window, per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file. Use the Window name (default all windows) dropdown to filter the table for specific app windows.
  • Video ads - RPM per window—shows the video ads revenue / video ads inventory per window per day. RPM (Revenue Per Mile) per window (*1000 for readability). Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Daily average revenue (Gross) per DAU, per Country—shows the average ads revenue (Gross) per daily active user per country (top 50 countries) per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file. Use the countries dropdown to filter the table per country (default All countries).
  • Daily average revenue (Gross) per DAU - US—shows the average ads revenue (Gross) per US daily active user vs US benchmark per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Daily Average Revenue (Gross) per DAU - Non-US—shows the average ads revenue (Gross) per non-US daily active user vs non-US benchmark per day. Use the dropdown to see 30, 90, or 180 performance. Use the download button to download a CSV file.
  • Ads Revenue (Net)—shows the monthly ads (Video & Display) revenue (Net) vs same month last year (13 months rolling). Use the download button to download a CSV file.
  • Monthly Ads Metrics—shows the monthly ads (Video & Display) metrics (13 months rolling). Use the page indicator in the table footer to view more entries. Use the download button to download a CSV file. The table contains two columns:
    • Total gross revenue.
    • ARPMAU (Average Revenue Per Monthly Active User) in cents.