Revenue Statistics

The Revenue Statistics page in the Developers Console shows your app's ad revenue, ad inventory, fill rate, and performance by country, window, ad size, and ad container. Hover over any tile, chart, or table column to see its definition and exact calculation.

Beta dashboard

The new Revenue Statistics dashboard is in Beta and opens by default. To see the legacy dashboard, press Switch back to the legacy view at the top of the page. The legacy dashboard stays open, including when you refresh or reopen the page, until you press Try the new dashboard to return to the Beta dashboard.

Overwolf retires the legacy dashboard after the Beta and announces the retirement date in advance in the Developers Console and in the changelog. To find where each legacy chart and table moved, see Legacy dashboard.

Ask about your data

Explore this data with the AI Helper. Press Ask about your data at the bottom right of the page and ask why your revenue moved, how you compare to the platform benchmark, or where your biggest growth opportunity is. You can also type your own question. For more information, see Ask About Your Data.

Key metrics

Four tiles at the top of the page show yesterday's values, each compared with the same day last week:

• Revenue: gross ad revenue.
• ARPDAU: average revenue per daily active user.
• RPS: revenue per session.
• CPM: revenue per 1,000 impressions.

Revenue trends

• Daily Ads Revenue: gross and net revenue per day, with a seven-day rolling average line that smooths out day-of-week swings. Filter by country.
• Month to Date Revenue: this month's revenue up to yesterday, compared with the same days last month and the same month last year. Filter by country.
• Ads Revenue - Year over Year: each of the last 13 months compared with the same month a year earlier. Filter by country.

Ad inventory and fill rate

• Daily Ad Inventory & Fill Rate: the number of ad opportunities your app created each day, how many were filled with an impression, and the resulting fill rate. Filter by window and country.

note

Opportunities data is available from late July 2026. In a 90-day view, earlier days show no opportunities data.

Monetization per user

• Daily Average Revenue per DAU: daily ARPDAU in one chart, with a country filter and a benchmark line that shows the average of comparable apps. The country filter includes combined US and Non-US options.
• Monetized Users Ratio by Window: the share of daily active users with at least one ad attempt, per window. The higher the ratio, the better monetized the window. A window with ads disabled shows 0%, as expected. A low ratio on a window with ads enabled is worth investigating. Common causes are the window opening without the ads SDK loading, or the window opening in the background and never becoming visible to the user.
• Average Ad Container Open Time: the average time an ad container stays open, per window, per day.

Performance breakdowns

• Country Performance: average DAU, sessions, opportunities, impressions, gross and net revenue, ARPDAU, and RPS per country, including combined US and Non-US rows. Search the table to find a specific country.
• Window Performance: sessions, opportunities, impressions, gross and net revenue, and RPS for each app window. Filter by country.
• Ad Size Performance: impressions, gross and net revenue, CPM, and share of revenue for each ad size. Filter by country.

Detailed data

• Daily Ads Metrics: daily data broken down by date, ad size, country, window, and container, with gross and net revenue. To see results per ad placement, set a container ID on your ad units. For more information, see OwAd Container ID for Native apps (containerId) or owadview Container ID for Electron apps (cid).
• Monthly Ads Metrics: monthly opportunities, impressions, gross and net revenue, adjustments, CPM, MAU, and ARPMAU (average revenue per monthly active user) in one table. Filter by country and window.

note

Opportunities data is available from late July 2026. Earlier months in Monthly Ads Metrics show no opportunities data.

Understanding gross and net revenue

Gross revenue is ad revenue before the Overwolf revenue share. Net revenue is ad revenue after the revenue share.

The headline metrics are based on gross revenue: the Revenue, ARPDAU, RPS, and CPM tiles, Month to Date Revenue, and Ads Revenue - Year over Year. Net revenue appears next to gross revenue in Daily Ads Revenue and in every performance and metrics table.

Your payout isn't affected. Final figures appear on your monthly invoices.

In the legacy dashboard, Month to Date Revenue and the year over year chart showed net revenue, so the same chart shows higher values in the Beta dashboard.

Video and display ads in the unified auction

Every ad opportunity in your app goes into a unified auction, where video and display demand compete for the same opportunity and the highest-paying ad wins. Because the ad format is decided in real time for each opportunity, the dashboard has no separate Video and Display sections. It focuses on the metrics you can influence: opportunities, fill rate, ARPDAU, and RPS, broken down by country, window, and ad container.

Legacy dashboard

The legacy dashboard is available while the Beta runs. Press Switch back to the legacy view at the top of the Revenue Statistics page to open it. The following table shows where each legacy chart and table moved in the Beta dashboard.

Legacy dashboard	Beta dashboard
Daily ads revenue (Gross & net)	Daily Ads Revenue, with a seven-day rolling average and a country filter.
Month to date revenue (Net)	Month to Date Revenue, with a country filter. Shows gross revenue.
Video ads: General metrics, Revenue, Completion rate per window, Detailed metrics	Retired. Use Daily Ad Inventory & Fill Rate, Ad Size Performance, and the CSV exports.
Display ads: General metrics, Revenue, Detailed metrics	Retired. Use Daily Ad Inventory & Fill Rate, Ad Size Performance, and the CSV exports.
All ads metrics, Video ads metrics, Display ads metrics (monthly)	Monthly Ads Metrics.
Average ads container open time	Average Ad Container Open Time.
Monetized users ratio	Monetized Users Ratio by Window.
Daily average revenue (Gross) per DAU: per country, US, and Non-US	Daily Average Revenue per DAU, with a country filter that includes US and Non-US.
Ads Revenue (Net), year over year	Ads Revenue - Year over Year, with a country filter. Shows gross revenue.
Monthly Ads Metrics (total gross revenue, ARPMAU)	Monthly Ads Metrics.

Legacy dashboard charts and tables

In the legacy dashboard, most charts and tables have a dropdown to show 30, 90, or 180 days and a button to download a CSV file.

• Daily ads revenue (Gross & net): gross and net ad revenue per day.
• Month to date revenue (Net): total video and display net revenue earned this month up to yesterday, compared with the same period last month and the same period last year.
• Video ads - General metrics: video ad opportunities (chances to show an ad) and impressions (ads displayed). Filter by window.
• Video ads revenue (net): video ad net revenue per window per day. Filter by window.
• Display ads - General metrics: display ad opportunities and impressions.
• Display ads - Revenue (Net): display ad net revenue per day.
• Video ads - Completion rate per window: video ad completion rate per window per day.
• Video ads - Detailed metrics: detailed video ad metrics. Filter by date range, ad size, country, and window.
• Display ads - Detailed metrics: detailed display ad metrics. Filter by date range, ad size, country, and window.
• All ads metrics: monthly video, display, and total gross and net revenue, plus adjustments.
• Video ads metrics: monthly video opportunities, impressions, fill, gross and net revenue, and net CPM.
• Display ads metrics: monthly display opportunities, impressions, fill, gross and net revenue, and net CPM.
• Average ads container open time: average ad container open time per window per day. Filter by window.
• Monetized users ratio: the share of daily active users with at least one ad attempt, per window per app version. Filter by app version. Windows with fewer than 10 users are excluded.
• Daily average revenue (Gross) per DAU, per Country: gross revenue per daily active user for the top 50 countries per day. Filter by country.
• Daily average revenue (Gross) per DAU - US: gross revenue per US daily active user per day, compared with a US benchmark.
• Daily Average Revenue (Gross) per DAU - Non-US: gross revenue per non-US daily active user per day, compared with a non-US benchmark.
• Ads Revenue (Net): monthly video and display net revenue compared with the same month last year, for 13 rolling months.
• Monthly Ads Metrics: monthly total gross revenue and ARPMAU in cents, for 13 rolling months.