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Dashboard

The Developers console Dashboard gives you an overview of your app's performance. The dashboard has the following graphs:

  • Daily Active Users (DAU)— measures the number of unique users who interact your app in a single 24-hour period. Typically used to measure:
    • User Engagement—a high DAU indicates that users find value in your app and are using it regularly.
    • Growth Tracking—can help you monitor user growth trends over time.
    • Churn Detection—a drop in DAU can be an early signal of user dissatisfaction or technical issues.
  • Daily Ads Revenue (Gross vs Net)—the total ads (video & display) revenue (Gross & Net) earned per day. Typically used to measure:
    • Monitor monetization performance—see how much revenue is generated each day.
    • Detect anomalies quickly—a sudden drop might indicate ad delivery issues, policy violations, or technical problems.
  • App Installs (total vs unique)—the total amount of app installations per day. Typically used to measure:
    • User acquisition effectiveness—how well marketing campaigns or the app store are driving new users.
    • Market demand—high daily install counts can suggest and increase in popularity.
    • Trend analysis—monitoring installs over time can help spot seasonality, campaign effectiveness, or app performance.
  • App Uninstalls (total vs unique)—the total amount of times the app was uninstalled per day. Typically used to measure:
    • User retention and satisfaction—a spike in uninstalls may indicate bugs, poor user experience (UX), or unmet expectations.
    • App quality and performance—can signal crashes, slow performance, or other issues.
    • Feature Impact Analysis—non-working or missing features may lead to uninstalls.