Skip to main content

Predicted LTV

The Predicted LTV (Customer Lifetime Value) page shows details about the lifetime value of a user based on past video and display revenue (without subscriptions).

The page contains the following widgets:

  • LTV US—shows the predicted lifetime value of a user in the the US (current month vs. previous month). Use the download button to download a CSV file.
  • LTV Top Non-US Country—shows the country (non-US) with the highest predicted LTV (current month vs. previous month). Use the download button to download a CSV file.
  • LTV 2nd Top Non-US Country—shows the second country (non-US) with the highest predicted LTV (current month vs. previous month). Use the download button to download a CSV file.
  • LTV Monthly Trend by Country—shows the predicted LTV monthly trend by country (12 months rolling). Use the dropdown to select a country. Use the download button to download a CSV file.
  • LTV Table Browser—shows the predicted LTV from video & display ads for a new user in the prediction month, from a specific country. Use the date dropdown to select a month. Use the country dropdown to select a country. Use the download button to download a CSV file. Use the page indicator in the table footer to view more entries.