Recommended ad layouts
Planning your app layout with ads presents challenges due to the wide array of ad sizes available.
Below you will find a list of recommended and optimized ad container combinations/layouts. These recommendations aim to maximize advertisers' key performance indicators. Each layout is accompanied by a short summary and a rough estimate of potential revenue performance.
* Revenue estimates are generated based on aggregated performance data across the entire platform and across many countries and configurations.
It is recommended to try to pick a few layouts you like, and see how they work for your app. Combine, experiment, and most importantly, get feedback from others. Contact us with any questions you may have.
All Windows
The following is a list of recommended Ad layouts for your different App windows.
Layout
Revenue Est. ($)
Overview
Tall Duo
$$$$$
Two large containers layout.
Dimensions: 400x600 + 160x600
Multiple Ads in Container*: True
Ad Formats: Video, Display
Combo Classic
$$$$$
Two container layout.
Dimensions: 400x600 + 300x250
Multiple Ads in Container*: True
Ad Formats: Video, Display
Studio Tower
$$$$
Two container layout.
Dimensions: 400x300 + 160x600
Ad Formats: Video, Display
Tower
$$$$
One container and a leaderboard layout.
Dimensions: 400x600 and 728x90
Multiple Ads in Container*: True
Ad Formats: Video, Display
Tower Plus
$$$$
One container and a small leaderboard layout.
Dimensions: 400x600 and 400x60
Multiple Ads in Container*: True
Ad Formats: Video, Display
Studio
$$$
One container and a leaderboard layout.
Dimensions: 400x300 and 728x90
Ad Formats: Video, Display
Studio Plus
$$
One container and a small leaderboard layout.
Dimensions: 400x300 and 400x60
Ad Formats: Video, Display
PopUp Studio Plus
$$
One container and a leaderboard layout.**
Dimensions: 400x300 and 400x60
Ad Formats: Video, Display
* Based on real-time optimization one or more containers in this layout may contain multiple ads at the same time.
** Typically used for short sessions with limited screen space in small windows that appear on top of games during gameplay or loading screens.