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App recommendations

Overwolf uses several tools to help creators grow their apps, because helping creators grow is a central part of Overwolf's mission. Some of these tools include the app store carousel, or marking apps as featured. Another tool used is the Content Recommendation Notification (CRN).

CRN recommends new apps that offer additional value. This is similar to how other platforms such as Steam, Epic Games Launcher, and others recommend new content to users.

Notifications must meet the following requirements:

  • They are spaced out and capped (no spamming).
  • Only high quality apps (judging based on retention) are recommended.
  • The promoted app will never be a competing app to other apps the player already has installed.
  • Users can opt out from seeing these notifications.

Overwolf recommends using CRN because retention of players who see these notifications is actually better when compared to those who don't see them.

CRN trigger​

Content recommendations are displayed after a player finishes playing a game, and only when there is a relevant app to recommend.

Example of a recommendation for Outplayed.

app-recommendations

CRN promotion eligibility​

Apps are eligible to be promoted via the CRN tool once they hit 50% 2nd week retention for a few weeks in a row. If your app meets this requirement and you’d like to be promoted, contact your DevRel.

Enabling CRN in your app​

To enable CRN, place the CRN string under overwolf -> packages in your app's package.json:

{
  ...
  "overwolf": {
    "packages": [
      "crn"
    ]
},
  ...
}