[Experimental] CPA Ads
Cost Per Acquisition (CPA) Ads present a different approach to advertising and compensation than "standard" Overwolf Ads. CPA Ads focus on interaction and engagement, paying larger sums, but only for successful conversions, rather than just for passive engagement.
Below is a demonstration:
Product differences
From a product perspective, these Ads should rarely "just" be presented in a container somewhere within the App, as that would rarely bring engagement.
Instead, they demand a more active approach. The exact details are left up to every App developer's discretion, and should be carefully weighed against user experience, as these Ads are designed to not be ignored, and can arguably get in the users' way.
Technical differences
Unlike with the Overwolf Ads SDK, CPA campaigns are currently entirely opt-in, per campaign.
To participate in ongoing campaigns with your App, simply contact us (for now), and we will let you know which campaigns are currently running, what are their rates, and what assets/links you should use for them.
Implementation details
Every CPA campaign involves two main parts:
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A set of static image assets, to be used when advertising the product.
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A target url, to which the Ads should lead.
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Apps wishing to participate will then display these assets, directing to the "target" URL on click.
- The "target" URL MUST only be opened in the users' default browser.
- The "target" URL MUST NOT open in a way that overtakes focus from an active game.
- The "target" URL MUST only be opened if the user explicitly clicked on it.
The assets will remain available until the campaign has ended, and will simply become unavailable afterwards.